The elevator pitch has a few different names. Some people call it the elevator speech and some people call it the 30-second pitch. In essence, an elevator pitch is the act of describing a business plan (or something similar) to another person, in a very short amount of time (generally 30 seconds – 2 minutes). Imagine that you’re standing next to somebody very important in an elevator & your only chance to pitch ‘em is then & there, right before they exit the elevator.
Tips for delivering the perfect elevator pitch
We’ve curated some tips that will help you deliver the perfect elevator pitch. Read below, and make sure to take the time & apply these strategies to your elevator pitch:
- Pick an interesting hook, and delve deep into a topic that ties into your business. In order to draw ones attention when delivering an elevator pitch, the topic must be very interesting. Try to make your elevator pitch different from all your other pitches. Start with something that makes the listener think “Wow! I wonder where he’s going with this!” Ensure, that the purpose of your discussion is known correctly, and that the importance of it is also known. Act according to it.
- Maintain clarity in your speech. Do not rush while delivering your pitch because it will create a type of distraction for the listeners, and possibly embarrass you. Be patient and cool in delivering your speech. Have a clear picture about the people you are targeting. Make sure to speak wisely and concentrate on the person whom you’re talking to. Eye-contact is key!
- Deliver your pitch like a story. Do not make the people sink into boredom from your speech. People always enjoy listening stories. So give your pitch like a story if you want a good response.
- After your pitch, expect the listener to ask a question. Make sure that you are in a position to answer any & all questions. Consider studying the topic from all possible sides ahead of time, in order to aid with this.
- Use proper language, but don’t over-complicate things! Your pitch should be so simple that each and every person listening will understand you, and be able to give comments / ask questions.
People generally think that giving a pitch is a tough task. However, delivering a perfect elevator pitch is not so difficult. After all, it’s only 30 seconds to a couple minutes (tops). All you really need to do is to concentrate on your slang, the content of your topic, and the way which you hook the listener(s) to your topic and attract them with your presentation. If you possess all these characteristics, then chances are you will definitely end up with positive results.